When you need a service performed in your life, you have one of two choices. You can choose the mass route, where one service is perfected and performed over and over again. Or you can choose the customized approach, where the service is entirely constructed around what you need most.
We’re seeing the mass route pop up in all kinds of industries. Maybe you’ve noticed it in services like dentistry, or massage therapy. You can choose to go to a chain massage therapy center, for example, where employees are hired and taught to provide a certain quality of service. There is no deviation from what they do from client to client; they perform the same task over and over again.
Or you can choose the customized approach, where a massage therapist learns all about your needs, and customizes an approach to provide you with the best service possible. Their approach changes from client to client, depending on the approach best suited for the individual.
This same approach is also popping up in the in-home caregiving industry as well. As the population ages at an incredible pace, the need for caregiving services is increasingly right along with it. And in some cases, the tasks performed may become repetitive, giving the mass caregiving route an advantage. That is why assisted living facilities continue to open on a regular basis. In some cases a person can remain independent with simple, structured tasks. A quality meal three times per day may be a big bonus to a family worried about their loved one eating.
But what if your loved one is a picky eater and decides not to eat the meals cooked at the mass-caregiving facility (ie an assisted living facility)? [Read more…]