Marketing is an amazing thing. With just words and a little bit of skill, you can have people buying what they don’t necessarily want or even need, and feel good about it in the process.
But in some cases, the way we present things may go a little overboard, and cause unnecessary fear.
Nearly 46 percent of women over the age of 75 live alone. One in three of these women will live well into their 90s. And because movement may be limited and they may not be as active as they once were, they resort to a life inside the home, often in front of the television. And in close access to their phones.
The news, the commercials in between, even the weather station promotes fear and instability. If you survive the tornadoes, excessive heat, wildfires or flash floods, will you make it past the political fringe groups out to get you? Watching this day in and day out is enough to scare anyone. Yet with this group of people, you also add in vulnerability.
And marketers and scammers know it. [Read more…]